Semrush, a leading American SEO platform, recently reported that Nigerians mostly visited pornography and gambling websites in June.
He said Nigerians visited the websites more than 185 million times, while DataReportal, which provides data and insights, reported that Nigeria has 103.0 million internet users, representing an internet penetration rate of 45.5 percent.
This means that almost half of Nigeria's population has access to the Internet, which contributes to the high number of visits to these websites.
Semrush calculated the data using petabytes of anonymized clickstream data collected from millions of real user journeys, then cleaned and processed it using AI algorithms.
The data identified Xvideo.com, Xnxx.com and pornhub.com as the most popular pornographic websites visited by Nigerians.
Xvideo.com was visited 52.82 million times, Xnxx.com 28.41 million times and Pornhub.com 10.2 million times, resulting in over 91.43 million visits to pornographic websites by Nigerians in June.
The top ten rankings show that Nigerians visit more gambling and pornography websites than news, Bitcoin and trading sites, indicating a significant preference for entertainment and leisure activities over other online content.
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Additionally, data indicated that Nigerians frequented sports betting websites such as Sportybet, Bet9ja and BetKing in June.
Sportybet received 48.39 million visits, Bet9ja 37.91 million and BetKing 10.1 million, totalling 96.4 million visits.
Betting sites and porn sites appear three times in the ranking. However, Google, Facebook and YouTube top the list of the most visited sites. Google recorded 554.48 million visits, Facebook 154.62 million and YouTube 56.57 million.
Additionally, social media websites such as WhatsApp, Instagram, and ChatGPT ranked among the top ten most visited websites. WhatsApp had 34.1 million visits, while ChatGPT and Instagram received 27.21 million visits each.
Despite high traffic to adult and gambling sites, major social platforms such as X (formerly Twitter), TikTok, Telegram and LinkedIn do not feature in the top ten list.
X had 18.8 million views, ranking 11th; TikTok had 10.43 million views ranking 27th; Telegram ranked 47th with 5.7 million views; and LinkedIn ranked 33rd with 8.87 million views.
The ranking also included a wide range of popular websites, from freelance platform Fiverr to sports news site Goal.com, reflecting the varied online interests of African internet users.
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Compared to the top ten most visited sites in Nigeria, Ghanaians spent more time on social media sites and visited a pornography website. Gambling was also among the top ten most visited sites.
South Africans, like Nigerians, frequented pornographic sites and gambling platforms. In addition, South Africans accessed movie streaming platforms more frequently than Nigerians and Ghanaians.