In the early 2000s, many Nollywood stars ventured into music, attempting to harmonize their fame as actors with the melodies of musical success. Although their forays into music did not allow them to maintain full-time careers, this path remained dormant – until now.
Michael Stephens, known as Ruggedman, has reignited this trend by featuring actors in his new single “No Time For Rubbish,” a collaboration that showcases famous names such as Iyabo Ojo, Jide Kene, Kevin Ikeduba and Frank Edoho.
But will this star-studded rap exercise be enough to get the actors back on the mic?
Ruggedman teased his star-studded project via engaging social media posts, announcing the release of Parts 1 and 2 of “NTFR (No Time For Rubbish)” on streaming platforms this Thursday.
She also released “Miliki”, a new single featuring famous sketch creators Mr Macaroni and Kemz Mama, also known as Mummy Wa.
No Time For Rubbish song analysis
The song 'NTFR (No Time For Rubbish)' parts 1 and 2 is an unexpected drill rap with a surprising collaboration that struggles to excite.
The two-part rap single has taken the Nigerian music scene by storm, featuring some actors whose musical skills we have never seen shine in the short term, sort of like a rap song.
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'No Time For Rubbish' featured Yoruba actress Iyabo Ojo, Nollywood actor Jide Kene, Kevin Ikedugba and renowned television personality Frank Edoho.
This track is a fusion of rough drill beats and elements of a glimpse into the reality of the rapper's life in his lyrics.
The song opens with a powerful verse from Rugged Man, and Iyabo Ojo steps out of her comfort zone as an actress to deliver a fierce and confident rap. Her lines, punctuated with Yoruba phrases, Ojo sings about how she has earned a name for herself and why she should be given her praise. She seamlessly blends the sound of the drill and Yoruba phrases like a contemporary female drill rapper.
Jide Kene, known for his captivating roles in Nollywood, brings a dramatic touch to his verses. His deep, commanding voice adds gravitas to the song as he narrates stories of resilience and street smarts. Kene raps about his humble beginnings in the East combined with Igbo pride and his success story.
Frank Edoho rapped about his years in media, as the host of the show Who Wants to be a Millionaire; he also added his recent online complaints and criticisms. He also mentioned how he has dominated the media business for several years. Edoho’s baritone voice gives an authoritative tone to the song, and his verses are punctuated by introspective lyrics that reflect on social issues and personal triumphs.
Kevin Ikedugba injects energy into the song with his dynamic flow and clever wordplay. His ability to switch between English and Pidgin effortlessly makes his verses engaging. Ikegbeau, in his usual street language, sang about the experiences of surviving on the street, using his usual slang.
The song’s sound production is top-notch, with hard-hitting beats that stay true to the essence of drill music. The producer skillfully integrates heavy sonic percussion, creating a soundscape that is both modern and rap-friendly.
The synergy between the artists is palpable and their distinct styles blend seamlessly, resulting in an innovative and authentic track.
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However, despite these attempts to capture the attention of the younger generation, the effort has failed to enthuse, possibly because it seems artificial.
The rapping routine performed by movie stars and retired celebrities is so basic that it seems like something an elementary school student could easily do.
Verdict
6/10
Listen to the track below