Ochanya Chic 2024 Collection by Roots & Runway

In the ever-evolving fashion landscape, where trends come and go, there are times when creating a collection that transcends the seasons is something only a few fashion designers can achieve.

Moreover, with the evolving fashion tastes of consumers or customers, creating pieces that always appeal to many motivates most fashion designers like Aliyu Bala.

Mr. Bala, a self-taught designer, is the visionary behind Roots & Runway Brands’ Ochanya Chic 2024 collection. The collection is the fifth in a series of designs for Roots & Runway Brands.

The collection is a rich blend of traditional Ankara prints and contemporary silhouettes. Each piece, she says, is the result of meticulous planning, countless hours of design and expert craftsmanship, highlighting her ability to incorporate various elements into one fabric and transform it.

For example, the collection’s jumpsuits feature organza balloon sleeves, while asymmetrical crop tops are paired with jogger pants.

However, attention to detail is what really sets the Ochanya Chic collection apart. It’s no different with the exaggerated double-sided pocket details on the two-piece sets and the dramatic bell sleeves on the crop tops. The designer describes it as a creative blend of tradition and modernity.

Roots & Runway Ochanya Chic 2024 Collection Roots & Runway Ochanya Chic Collection

The Kogi State-born designer’s Ochanya Chic collection speaks to the diverse tastes and preferences of his clientele by combining different fabrics and playing with proportions.

Article page with financial support promotion

Delving deeper into the collection, it is evident that her unique style in using Ankara fabrics was not simply an aesthetic decision but a reflection of her deep understanding of the cultural significance and symbolism associated with these prints.

Named after famous personalities, city buildings, sayings or well-known individuals, each Ankara design in the collection told a unique story and added a layer of depth to the garments that transcended mere fashion.

However, as with any great endeavor, the path to success is always challenging. The use of Ankara fabric in fashion designing is no exception. Many designers need help with the proper techniques to remove paper tags from fabric and keep up with the latest trends and innovations in Ankara fashion.

But this is where Roots & Runway really shines. The brand has overcome these challenges thanks to its commitment to continually learning and exploring new design techniques.

Ochanya Chic 2024 Collection by Roots & Runway Uniqueness

On its uniqueness, Mr. Bala says what truly sets Roots & Runway apart is its unwavering dedication to sustainability and social responsibility.

In a world dominated by fast fashion, the brand’s commitment to promoting the sustainable use of Ankara fabrics and encouraging a more developed and planned future is promising. It shows the transformative power of fashion, not just to make a statement, but to create a positive and lasting impact.

READ ALSO: #Chivido2024: “Today is the best day of my life,” says Davido as the first photos of his wedding appear

Roots & Runway Brands’ Ochanya Chic 2024 collection showcases the potential of Ankara fabric in contemporary fashion design and its sheer brilliance and versatility.

Projecting the future of his brand, the designer notes that this is a collection that demands to be seen, experienced and celebrated. If the Ochanya Chic collection is any indication, it’s a bright, bold and unapologetically beautiful future.