The reality show “Next Naija Couple”, an initiative by Obi Cubana Groups and Quadrangle Media, was officially launched in Lagos on Saturday. The organisers say the reality show aims to promote African marriages by creating an environment where genuine connections can flourish and redefine the country’s relationship-based reality show landscape.
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The kick-off event, held at Ebony Life Place, was attended by industry leaders, media professionals and enthusiastic attendees eager to learn about the value of the show.
Ayo Makun, also known as AY, hosted the opening and Derenle Edun took care of the red carpet.
AY anchoring the inauguration
Ikechukwu Obi, the CEO of Quadrangle Media Limited and head of the board of directors of the reality show, addressed the press and outlined the vision of the show, saying that “Next Naija Couple” focuses on grooming potential partners within African values.
Business magnate Obi Cubana, a relationship advocate, highlighted the show’s mission of helping participants find true love.
The salon’s management team briefing journalists Unique concept
The show, rated for those aged 18 and over, will feature 24 contestants (12 men and 12 women) who will live together in a luxury villa for eight weeks starting on October 6, the board of directors said.
Contestants will embark on a quest to find love, while the winning couple will walk away with a grand prize of N100 million.
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This is a programme that can be streamed 24 hours a day, 7 days a week, and will be under the watchful eye of the digital camera and the audience. However, a daily summary will be shown for one hour on the television screen.
The show’s team leader, Mr Obi, said: “It’s an idea we started developing years ago. We are on the verge of creating magic. This show is one of a kind.”
“In this show, we bring together 24 extraordinary Africans, Nigerians to be precise, who will gather in a beautiful villa and share a common goal: to find love.
“The villa, located in a picturesque beach house in Lagos, is designed to celebrate African culture and values.
“We will give them the platform to find that love. Through this journey, they will go through self-discovery and build strong connections and friendships that will lead them to love and romance.
“Love is what leads to a serious relationship, to marriage. They enter as boys and girls and leave as mature men and women who understand the ethics of love from an African point of view,” Obi said.
The board remained committed to an inclusive and tribal-free selection process, stating that the primary criteria are qualifying for the age group and being single.
Quandrangle CEO Ikwchukwu Obi speaks to the press at the launch of African Values
“Next Naija Couple” is not just a reality show; it is a celebration of African culture and values,” said the Quadrangle CEO.
“We are here to change the narratives of African relationships and marriages. We want to tell those stories from our African point of view. The ‘Next Naija Couple’ show will be used to portray and celebrate the core values of Africans, those moral principles that make us true Africans. This is what makes us who we are as Africans,” Obi said.
For 60 days, participants will engage in activities that promote authentic relationships, free of Western influences and nudity.
The show’s producers promise dynamic interactions and intellectual activities that represent love in its purest African form.
Audience Participation
One of the program’s outstanding features is its interactive format.
The public will play a major role in determining the course of the show through their voting, deciding who stays until the last moment and who goes home early.
This public participation ensures that the programme remains engaging and reflects viewers’ preferences.
The show will air daily highlights on Pop Central TV (DSTV channel 189), AIT and a dedicated mobile app, allowing viewers to follow the contestants’ daily activities.
The app will provide live streaming and additional content in partnership with Deep Technologies, allowing fans to stay connected to the show at all times.
Sustainability
Mr. Cubana, CEO of Quadrangle Media, highlighted the program’s commitment to sustainability and long-lasting relationships.
“Our value proposition is centred around love and long-lasting relationships. Over the next five years, we plan to take this concept to all of Africa through Afrikonet,” he said.
Aki, Cuban Obi and Ikechukwu Obi
He also expressed initial skepticism about the project, but praised its potential to change perceptions and promote core values.
He lamented the negative influence of social media on relationships and expressed hope that the show would inspire viewers to value hard work, love and faith in marriage. The founder of Grupo Cubana further cited his marriage as a “perfect” example of a working relationship.
Reflexes
The event also featured a performance by Progress, the winner of Nigerian Idol season 7, adding to the excitement and anticipation around the show.
Desmond Elliot, Chinedu Ikedieze (Aki), Francis Onwochei, Stella Damasus, Gideon Okeke, Akpororo, Nosa Rex and BBN star Elozonam were the celebrities in attendance.
Desmond Elliot on the red carpet
As the show prepares to launch on October 6, viewers can look forward to an engaging and culturally rich experience that celebrates authentic African relationships.