Netflix will increase prices in several countries after adding almost 19 million subscribers in the last months of 2024.
Prices will increase for users in the United States, Canada, Portugal and Argentina, but it has not been confirmed whether the United Kingdom will see similar price increases.
In the US, a standard monthly plan with ads will increase to $7.99 (£6.49), a standard plan without ads will increase to $17.99 (£14.60) and a premium plan has risen to $22.99 (£ 18.66).
Pricing in the UK is currently £4.99 for a standard monthly plan with ads, £10.99 for a standard plan without ads and £17.99 for a premium account.
Netflix ended last year with more than 300 million subscribers, an increase of 41 million from 2023. This eclipsed its previous best year, 2020, in which it added 36.6 million subscribers as pandemic lockdowns caused People turned to the streaming giant for entertainment.
After announcing the increase in users, Netflix shares rose 14%.
The rise in numbers is widely attributed to Netflix streaming a fight between YouTube sensation Jake Paul and former heavyweight boxing champion Mike Tyson, as well as two National Football League games on Valentine's Day. Christmas.
When asked if prices would increase in the UK, a Netflix spokesperson said there was “nothing to share at this time.”
Netflix announced better-than-expected subscriber numbers, helped by the second series of South Korean drama Squid Game, as well as sports including a boxing match between influencer-turned-fighter Jake Paul and former world heavyweight champion Mike Tyson.
The last time Netflix raised prices in the US was in October 2023, when it also raised the costs of some plans in the UK.
“Occasionally we will ask our members to pay a little more so we can reinvest and make Netflix even better,” he said.
Meanwhile, the company said it ended last year with more than 300 million total subscribers. It was expected to add 9.6 million new subscribers between October and December, but it far exceeded that number.
It's the last time Netflix will report quarterly subscriber growth; Going forward it said it will “continue to announce paid memberships as we pass key milestones.”
In addition to the Squid Game and the Paul vs. Tyson fight, Netflix also streamed two NFL games on Christmas Day.
It will also broadcast more live events, including WWE wrestling, and bought the rights to the FIFA Women's World Cup in 2027 and 2031.
Net profit between October and December doubled to $1.8 billion compared to the same period a year earlier.
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