The 2024 Guaranty Trust Holding Company (GTCO) Fashion Weekend, a two-day event, was an exclusive gathering that brought together a select selection of fashion talent, business owners, designers and fashion experts, including makeup artists and hairdressers, creating a unique event. and privileged experience.
The annual event came to a grand close on Sunday night. One of the highlights of the final day was the interesting master classes led by renowned industry figures and a famous American makeup artist, Sheika Daley, one of the most sought after in the entertainment industry. Ted Gibson, a celebrity hairstylist whose notable clients include Anne Hathaway, Renée Zellweger, Kate Gosselin and Zoe Saldana, also facilitated a master class.
Ms. Daley, originally from Jamaica, recently worked with Hollywood star and singer Zendaya as her makeup artist on “Spiderman: No Way Home.”
Ms. Daley, a Jamaican, is renowned for her unique approach to the art of makeup. Her established clientele includes Beyonce, Nicki Minaj, Serena Williams, Kelly Rowland, La La Anthony, Normani, Jodie Turner-Smith, Ayesha Curry and Ciara, each of whom she serves with a distinct, personalized style.
Sheika Daley at Work Daley's Trade Secrets
During her masterclass, Ms. Daley demonstrated how she creates signature red carpet looks for her celebrity clients that last all day and the secrets to achieving flawless red carpet glamour.
The beauty expert revealed some products that have helped her achieve her signature flawless look and tips on how to layer makeup products to make it last all day.
Speaking to PREMIUM TIMES, Darley established that the type of makeup she does for her clients is based on individuality.
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“What I can say to Kelly Rowland, I can't say to anyone else; What I can do with La La Anthony, I can't do with Beyoncé. I find the best products and techniques for each individual.”
He said the common mistake most makeup artists make is “trying to apply the same makeup on everyone.” He emphasized that one technique cannot work for everyone in the same way, so you need to know what your client likes. For example, some clients love to highlight their lips, eyebrows, eyes, etc.
As one of the most sought-after makeup artists in the American entertainment industry, Daley revealed that her challenge has been getting her clients to sit still.
''Cell phones are one of the challenges because most of my clients are always with their cell phones facing down; The phone's blue light also interferes with work, and some are always holding their pets while sitting to do their makeup.''
The Ted Gibson Masterclass
Professional inspiration
The Jamaican-born artist shared how her journey into the world of makeup and art was deeply inspired by her mother, who was a painter.
Recalling a pivotal moment, she said: “I was in a dance group, a dancer, so I was doing recitals, I was high-fiving, and I remember at one of the recitals I went to, my mom came backstage and she I drew her makeup, and my sister and I and all the other girls were like, Can you do that for me? I did all the girls' makeup with an eyeshadow palette and I thought I was a superhero. I thought, if you can do that, we can.
“So seeing her as an artist and being able to work with five different artists, my dad was a DJ too, so I think that's what he saw in me growing up. And now that she's in America, we can all come together and see how powerful she became with that palette, just with this eyeshadow palette. “She was a superhero and I wanted to be one for everyone else.” he added.
Ted Gibson's plans for Nigeria
Speaking to this newspaper, the talented makeup artist also expressed his deep appreciation for the skin tones of Nigerians and revealed plans to support Nigerians with products tailored to their unique needs.
“My goal is to support Nigeria and be here for a long time. I've been driving the streets, looking at the different shades and complexions. The skin here is so beautiful. I think everyone here is unique. And I want to take advantage of that, touch it and feel it.
“I also hope to create products specifically for Nigerians that give them everything they need. I want something that is specifically for Nigerians. So yes, my goal is to return to Nigeria and change things.”
Speaking about her experience at fashion week so far, Ms Daley said:
“I would love to continue with this. I would love to come back year after year and continue to educate everyone as much as possible. I can only give so much information in 30 minutes, which is what you saw.
And there is so much knowledge out there that I would love to be able to share with everyone. So, I appreciate GTCO inviting me. And I want to be able to come back next year.”
Sheika Daley
Highlights of day 2
Day 2 of the GTCO Fashion Weekend was a hive of activities and side attractions, offering a wide range of experiences including catwalk shows, streetwear presentations, retail exhibitions and street fashion, keeping the audience interested and excited.
The event kicked off on Saturday and aimed to empower emerging designers, helping them improve their online presence, access new markets and position their brands for lasting success.
The impact of the event was profound. Many emerging designers gained recognition and new opportunities, inspiring a hopeful future for the fashion industry.
On the catwalk, designers such as Sukeina, Xu Zhi, Eric Raisina, Tolu Coker, Selly Baby Kane and Ituen Basi wowed the audience with their extraordinary collections. Like day 1, the second day presented an impressive display of creativity and craftsmanship, leaving the audience in awe.
Sunday's gathering also offered attendees several exclusive discounts on products, from jewelry and footwear to perfumes, décor, clothing, makeup and wigs, generating excitement and anticipation.
The event attracted thousands of attendees who left with broad smiles and enjoyed an entertaining and inspiring experience. The atmosphere was lively and everyone had the opportunity to purchase high quality items at affordable prices.
The highlight was the interactive nature of the masterclass sessions, which were beneficial for everyone. In a makeup masterclass, men and women, makeup artists and enthusiasts alike, parents and children from all walks of life came together to learn expert tips for flawless makeup application.
The second masterclass, focusing on the iconic hairstyle, was great. Participants discovered and refined styling techniques under the guidance of one of the industry's most celebrated men's stylists.