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Finding Jason, the fast rising Nigerian artiste affectionately called Diteh, released his debut EP ‘Mindless Attraction’ on Friday.”
Diteh, signed to Jaw Town record label, held a listening party for the project on Saturday night at Space Hub Lekki Lagos.
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At the listening party, the Bayelsa State artiste gave a thrilling performance of his five tracks namely; ‘Shayo’, ‘Pay for Y$$$H’, ‘For Your Head’, ‘Turn Me On’ and ‘Ebiteinye’.
Senseless attraction
In ‘Mindless Attraction’, Diteh focused on love, enjoyment and fun, taking the audience through his deep thoughts and personal experience.
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Diteh says his music celebrates his heritage, while the EP showcased his ability to employ ballads and intentional lyrics to deliver his message.
Each track on “Mindless Attraction” effortlessly blends traditional African rhythms with modern elements.
Diteh
Speaking to the audience at the listening party, Diteh revealed that he started making music in 2018, had worked on a project and released an album before this EP.
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He said that the ‘Mindless Attraction’ EP, which is his second project, reveals a different side and the energy there is to him.
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He said: “The songs on that EP are basic, from the place of love, birth and failure. The first song is titled ‘Shayo’. ‘Shayo’ is an amazing song. It’s just about experiencing all the bad things and having fun. The second song is ‘For your Head’. I am a Bayelsa man, that is why my ancestors liked ‘shayo’. The song encourages drinking and having fun.”
One of the songs on his EP, ‘Ebiteinye’, in his dialect, translates to the most beautiful thing. According to the artist, the song is important as it reflects the people in his life who have supported and loved him.
It gave an insight into how the title ‘Pointless Attraction’ came about.
“While working on the EP, a lot of song titles came to mind, but this title came to mind: ‘Pointless Attraction.’ It wasn’t something that took me that long to discover. It was something that just happened. I liked how it felt. My label was able to help me push it.”
Jaw City Record
Jaw Town Entertainment Limited (JTEL) was founded on October 14, 2022 to reshape the music landscape and amplify the voices of Nigerian artists globally. The Jaw Town label, a subsidiary of the parent company, focuses on developing and promoting talents from the Niger Delta region.
Jaw Town’s record creative director Akpoborie Oreva spoke about how he became involved with Diteh.
“Diteh found us. “We met, which is important, and we have started this journey together and hope to conquer the world together,” she said.
Oreva also said that Diteh is the first artiste on the label, adding that they have partnered with Afro Revived, a major talent management and promotion agency, to consolidate efforts.
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