Goal is considering presenting a subscription model for Facebook users in the United Kingdom, after its decision to stop guiding ads to a human rights activist based on their personal data.
The technology company, owner of Facebook and Instagram, said that platforms are still free for British users due to personalized advertising. However, he confirmed that he is now “exploring the option to offer people based in the United Kingdom a subscription and share more information in due time.”
According to Standard.co.uk, the development occurs after the goal agreed to stop using personal data for advertising purposes in the case of Tanya O'Carll, an activist who had filed a lawsuit against Facebook data collection practices.
“This is a victory not only for me, but for all the citizens of the United Kingdom and the EU, since it paves the way for the right to object to be used to resist advertising of surveillance on the web,” he said.
The Office of the Information Commissioner (ICO) supported the position of the activist, stating that Meta had been “processing the personal data of Mrs. O'Carl for direct marketing purposes.” The ICO added that under the General Data Protection Regulation of the United Kingdom (GDPR), it had “the absolute right to object to such processing.”
In a LinkedIn publication, Mrs. O'Carll wrote: “When solving my case, goal has agreed to stop processing my personal data for direct marketing purposes. In non -legal, that means that I will no longer show surveillance on Facebook.
“I think this is a victory not only for me, but for all the citizens of the United Kingdom and the EU, since it paves the way for the right to object to be used to resist surveillance advertising on the web.
“I applaud to the ICO for its rational application and the beginning of the law in its speech in my case and to publicly confirm that they will support other citizens of the United Kingdom who wish to exercise their right to object in the context of advertisements directed online.”
Meta said he was “pleased to draw a line under this long -term case” and reaffirmed his commitment to data protection.
A spokesman said: “We are fundamentally disagree with the claims made by Mrs. O'Carll, no business can be sent to give their services for free.
“We take our GDPR obligations of the United Kingdom seriously and provide solid configurations and tools for users to control their advertising data and preferences.
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“Facebook and Instagram cost a significant amount of money to build and maintain, and these services are free for British consumers due to personalized advertising.”
ICO reiterated that people have the right to object to their data used for direct marketing and emphasized that online advertising is within this category.
An ICO spokesman said: “People have the right to object to their personal information that is used for direct marketing, and we have been clear that online advertising should be considered as direct marketing.
“Organizations must respect people's choices on how their data is used. This means giving users a clear way to choose not to participate in their data that are used in this way.
“If people believe that an organization is not fulfilling their request to stop processing their data, it can file a complaint to us. We will continue to interact with a goal on this issue.”
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