Chidimma Adetshina, winner of Miss Universe Nigeria 2024, has been appointed as the brand ambassador of Enugu State. The 23-year-old was appointed ambassador by Enugu State Governor Peter Mbah in an X post on Thursday.
Her appointment came after a warm homecoming on Tuesday in Enugu where she was welcomed with banners, traditional performances and celebrations.
The beauty queen has dual citizenship. She was born in South Africa to a Nigerian father from Enugu State and a Mozambican mother who is now a naturalized South African.
Enugu State Governor, Peter Mbah and Chidimma Adetshina, winner of Miss Universe Nigeria 2024
PREMIUM TIMES reported that Adetshina, who faced backlash while participating in the Miss South Africa 2024 pageant over her Nigerian heritage, withdrew from the pageant and won the Miss Universe Nigeria title on August 30.
In his statement, Governor Mbah emphasized that his appointment symbolizes his resilience and determination, qualities that reflect the culture and values of Enugu.
He said: “Today I appointed Miss Universe Nigeria, Chidimma Onwe Adetshina, as the brand ambassador of Enugu State. Chidimma is an indigene of Amurri, Nkanu West LGA, who embodies the resilience and determination that define Ndi Enugu. Despite the many challenges, your journey towards this remarkable achievement is a testament to the courage and perseverance that we, as Ndi Enugu, are known for. I am incredibly proud to congratulate her on this achievement and welcome her home.
“Chidimma’s story will serve as a ray of hope for our youth, particularly young women. Her influence will undoubtedly inspire others to pursue their dreams and we hope to involve her in programs that will empower our youth. Our administration's mission is an unwavering commitment to youth development, which is why we have dedicated 33% of our budget to education. We believe that the true wealth of Enugu lies in our human resources and the success of Chidimma further strengthens our resolve.”
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In response to her appointment, Adetshina expressed her gratitude in an Instagram post, reflecting on how being invited to represent Nigeria came at a low point in her life.
She wrote: “I received the honor of being in the presence of the Governor of Enugu State, Dr. Peter Ndubisi Mbah. Upon returning home, I was welcomed and appointed brand ambassador of Enugu State. I cannot express my gratitude for all the great things I have accomplished in my father's land. Again…Nigeria, thank you for lifting me up when I was on my knees.”
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Adetshina, a 300-level law student, will represent Nigeria at the Miss Universe 2024 pageant in Mexico this November.
Wishing her success, Governor Mbah added: “As she prepares to represent Nigeria and Enugu on the world stage at the Miss Universe 2024 pageant in Mexico, she carries with her all our support and pride. “We are confident that it will continue to shine as a symbol of excellence and resilience.”