Google has announced the opening of applications for the 2025 edition of its Hustle Academy program, designed to train small and medium enterprises (SMB) in Kenya, Nigeria and South Africa. On the basis of the success of previous years, the program will continue to emphasize commercial training with AI, along with the launch of a new season of the popular series of speakers “Hustle Academy brings you”.
Despite their critical role in promoting the economic growth of Africa, SMEs throughout the continent often face significant obstacles. Limited access to financing, inadequate commercial resources and the lack of specialized skills hinder their ability to climb and prosper. The Google Hustle Academy directly addresses these challenges by providing practical training, expert tutoring and a robust business network, allowing SMEs to overcome obstacles and unlock their maximum potential.
Since 2022, the Google Academy has provided critical support to more than 15,000 SMBs that have completed the Bootcamp. The 2025 program will even more equip entrepreneurs with the skills and knowledge necessary to climb their businesses in the current digital panorama.
“We are delighted to launch the 2025 Hustle Academy, continuing our commitment to empower African businessmen,” said Kristy Grant, head of B2B Marketing, SSA on Google. “This year, we are reinforcing our focus on business training with AI, allowing SMEs to take advantage of avant -garde technology for growth. We are also excited to bring 'Hustle Academy brings you', with inspiring stories of successful African business leaders. “
The free Bootcamp of Hustle Academy 2025 will provide participants with in -depth training in: Integration of AI: Learn to incorporate AI in operations, marketing and client participation.
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Central commercial foundations: covering the commercial strategy, financial management, digital marketing and leadership development. To be eligible, SMEs must have been operating for at least a year in Kenya, Nigeria or South Africa and seeking to expand their businesses. Participants will benefit from expert tutoring, practical case studies and network opportunities. Complementing the bootcamp, The New Season of 'Hustle Academy Brings you' Will Feature Candid Conversations with Prominent African Entrepreneurs, Including: Adenike Ogunlesi, Founder and Chief Responsibility Office, Ruff 'N' Tumble, Brian Jura, Founder and CEO, Home 254 APPAREL Ogunwale, Founder of I-Fitness Gym and Wellness Center, Nobukhosi Mukwevho, Founder and CEO of Khosi Nkhosi Fashion House; Yolanda Odida, founder of Pure Purple
These episodes, available on the Google Africa YouTube channel, will offer valuable information about the challenges and successes of business construction in Africa.
“By combining practical training with inspiring stories, our goal is to provide SMEs with the tools and motivation they need to succeed,” Grant added.