Flour Mills of Nigeria Plc (FMN), Nigeria's leading allied food and agriculture company, is pleased to announce the relaunch of Nigeria's beloved Honeywell brand. This historic event, held in Lagos, unveiled Honeywell's dynamic new identity, featuring vibrant packaging, improved product quality and a renewed commitment to meeting consumer needs.
With a heritage spanning decades, Honeywell has been synonymous with quality and trust. Its portfolio includes noodles, pasta (macaroni and spaghetti) and food offerings for balls, semolina and wheat. The relaunch marks a bold step forward, combining tradition with innovation to cater to modern Nigerian families. The relaunched Honeywell brand offers improved quality for Strands of Happiness Noodles and Pastas. Honeywell Semo and Wheat allows you to enjoy the same great taste in larger pack sizes, but overall, providing affordable nutrition in various pack sizes, a pragmatic response to consumers' needs according to their budgets.
“This relaunch represents a strategic transformation for the Honeywell brand,” said Devlin Hainsworth, CEO of Foods at Flour Mills of Nigeria. “Over the past few years, we have focused on improving the quality of Honeywell Pasta and Noodles. Honeywell Semolina and Wholewheat represents cutting-edge quality and we have maintained it. We have also made Honeywell more available through our distribution network and invested in marketing the brands, whether with Bambalya for noodles, Strands of happiness for pasta and the same great taste for semolina, but in a larger package at the same price. Honeywell is a beloved brand and we've shown it some love; “The new brand identity is the next logical step in the journey to bring the Honeywell basket back to Nigerian families and everything it stands for.”
The new packaging is a visual celebration of Nigeria's vibrant culture and the brand's enduring legacy. With improved nutritional value and taste, the updated products promise to enrich the lives of families across the country.
“Honeywell's relaunch is more than just a visual upgrade; It's a movement. We aim to bring happiness to everyday Nigerians with our offerings and with this improved quality, we are now proud to reintroduce the brands to our consumers,” said Ilyas Kazeem, Chief Marketing Officer. “Through innovative marketing campaigns, in-store promotions and digital reach, we invite Nigerians to rediscover the brand they love.”
The campaign presents exciting opportunities for consumers to interact with the brand, including online contests and on-ground activations. By leveraging multiple channels, Flour Mills of Nigeria aims to ensure that all Nigerians feel connected to the Honeywell story.
About Nigerian Flour Mills
Incorporated in September 1960 and listed on the Nigerian Stock Exchange since 1978, Flour Mills of Nigeria (FMN) Plc, owner of the iconic Golden Penny Food brand, is one of Nigeria's leading food and agri-food companies. With a wide basket of food products and a strong pan-Nigerian production, distribution and supply chain network, FMN is a fully integrated and diversified food and agri-allied group.
The FMN group strives towards its purpose to “Feed and enrich lives, every day” through its five main food value chains: cereals, sweeteners, oils and fats, proteins and starches. FMN creates value along the entire food chain with its “farm to fork” model by providing inputs and knowledge to farmers, aggregating and sourcing crops and raw materials to supply its world-class processing facilities across Nigeria and distribute its innovative products. food brands to their customers.
Rediscover Honeywell: the brand you know and love, now better than ever. Visit stores nationwide or follow us on social media to be a part of the excitement.
Join the conversation with #HoneywellReloaded.
More information can be found at www.fmnplc.com
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